Product Marketing Manager

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Product Marketing Manager


Support ongoing research programs, conduct research projects that provide actionable insights, drive growth and become the market expert on a given set of electro-optics products. The Product Marketing Manager will be responsible for working successfully with internal clients and external data sources to develop and conduct research projects designed to provide relevant, accurate, and prompt market intelligence to the business unit GM and Sales team to aid in better decision making and profitability.

Duties and Responsibilities: 

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Evaluates and organizes numerous technical and quantitative models, consultant sources, and periodicals to further the understanding of the Electro-Optics markets on both a short-term and long-term basis.

Communicates detail oriented reports to all levels of the organization regarding price movements, market forecasts, and fundamental demand outlooks for the Industry/Science/Medical product areas.

Researches internal cost factors and external market drivers and translates data points into understandable market positions including price positioning, new market opportunities, product development and brand positioning.

Maintains and improves the demand database.

Mines internal data sources to identify market behaviors correlated to specific products.

Facilitate web-based reporting tools to support communication of results to organization.

Assist with marketing programs aimed at cultivating new business, including the full support of regional, national and international tradeshows, related marketing/sales tools and monitoring competitive products and reactions from accounts.

Domestic and International travel up to 25% of time via the quickest and most efficient means including but not limited to necessary travel by air and automobile to perform the essential functions of the role.

Promote and Encourage understanding and use of the ISO 9001 based Quality Management System


To perform the job successfully, an individual should demonstrate the following competencies:

Analytical - Collects and researches data; Develops action plans based upon data analysis

Project Management - Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget.

Team Work - Exhibits objectivity and openness to others' views; Contributes to building a positive team spirit.

Quality Management - Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.

Business Acumen - Displays orientation to profitability; Demonstrates knowledge of market and competition.

Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work.

Communication (Oral and Written) - Effectively transfers thoughts and expresses ideas orally or verbally in individual or group situations; Presents oneself professionally, clearly and articulately when speaking with an individual or before a group assuring that others fully comprehend the intended message. Checks for understanding of the communication; effectively uses appropriate literature or visual aids during product/service demonstrations or when giving presentations.

Discernment/Judgment - Makes decisions wisely, after adequately contemplating various available courses of action.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Bachelor's degree (B. S.) from four-year College or university in Marketing and/or applicable discipline; plus minimum 7+ years experience in technical Marketing.

Language Ability:

Ability to read, analyze and interpret the most complex documents written in the English language. Ability to respond effectively to the most sensitive inquiries or complaints. Ability to write and edit speeches and articles in the English language using original or innovative techniques or style. Ability to make effective and persuasive conversations, speeches and presentations on controversial or complex topics to top management, public groups and /or boards in the English language.

Math Ability:

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference and volume. Ability to apply concepts of basic algebra and geometry.

Reasoning Ability:

Ability to define problems, collect data, establish facts and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Computer Skills:

To perform this job successfully, an individual should have competent knowledge of the Photonis computer software, as well as a working knowledge of word processing software (Microsoft Suite). Proficiency with current Sales and/or Marketing software such as SharePoint. Competency extracting data from various large relational databases and software analysis (SAS) programs such as SPSS, SQL queries, Tableau or similar.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate, typical of a business office with light traffic and extending to typical travel related noise such as that found on an airplane, an airport or in an automobile.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee must occasionally lift and/or move up to 40 pounds.

Specific vision abilities required by this job include close and distant vision, and ability to distinguish color.
While performing the duties of this job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; The employee is frequently required to sit, talk and listen.1


1 The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel assigned to this job. This position is at will, which means that either the employee or Photonis may terminate the employment relationship at any time, with or without notice and for any reason or no reason.